Successful Retail Stores Through Unique Product Displays

It's becoming increasingly important for brands to create points of difference to entice customers. Simply selling the correct products is no longer enough, how they are displayed is also key. Creating a unique product display is vital when capturing customers and they can draw attention away from one product and towards yours. In such a busy retail space, as a brand you need the ability to draw in customers and convert them at the point of browsing, and product displays are a great tool to achieve this! We know it's important to design with the attributes and values associated with your brand at the focal point of your display. At ARNO we have over 85 years experience producing displays across a range of sectors and we know the key considerations to drive sales and enhance your brand journey.

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The design concept of a display needs to be carefully considered to entice the consumer and take them on a journey of emotions. The more emotion that a consumer feels during shopping, the more likely they are to make a purchase as they feel more emotionally connected to the product. There are opportunities where it's possible to influence the perception of a brand using the five sensory influencers at each stage of the decision making process. Nowadays the retail sector is crowded with different companies competing for the most sales and the most footfall in their stalls and multi-brand environments such as department stores are particularly difficult to excel in given that there are so many competitors in one space. Clever, intriguing, attractive and eye-catching design will help put your customers in a good mood when they enter your store and will ultimately drive sales. Creating bespoke experiences for customers is our specialty; capturing the essence and understanding of a brand within any given display.

With the rise of digital channels, we know how important it is to create a human-centred approach, making the experience a memorable and remarkable event. Creating an experience which the consumer simply cannot get from shopping online, will ensure you continue to drive footfall, enhance visual merchandising opportunities and gain new potential target customers.

We have experience creating a range of different in-store product displays

• POS displays and stands
• Portable free standing display units
• Informational displays
• Counter top display units
• Digital stands
• Augmented reality/virtual reality integrated displays
• Window displays

Merchandising is no longer about simply closing a sale at the counter, it's about incorporating experiential marketing into your product displays to engage your customer and provide them with a unique experience and multiple options. Digitisation plays a vital role in physical retail spaces, with the ability to establish a more personalised and exciting experience - this is where the capabilities of AR and VR comes in! Augmented Reality and Virtual Reality will provide the consumer with an improved shopping experience, from an enjoyment point of view as well as from a practical point of view, as AR and VR can provide more information about a product. For example, the cosmetics industry benefits significantly from incorporating Augmented Reality into their retail displays by providing a ‘try-before-you-buy’ option to customers. AR and VR can also provide personalized shopping experiences which will seem more appealing to a potential customer, therefore providing a positive shopping experience which will convert to more sales. Augmented and Virtual Reality are already making significant inroads into the world of retail – contact ARNO today to find out how we can help you incorporate this into your product displays to give your company an exciting edge over the competition!

Digital technology is not the only thing that can attract and engage your customer. Simply appealing to the senses can make a significant impact. Whilst it’s clear that customers shop first with their eyes, taking into account the feel and texture of a product stand for example can have a positive effect on your sales numbers. The more appealing to the senses a store is, the more likely shoppers will become engaged with the store and the products. This improves the shoppers' experience and engagement, providing them with a positive and memorable experience that makes them more likely to make a purchase and to return to your store again. 

Our expert team of designers here at ARNO are skilled at designing product displays; whether it's to sit on top of a counter or it's a full-sized stand; in a wide range of different materials that not only look good, but feel good to touch and even good to hear through applying different aspects such as screens and lift and learn technology. The design and the look of your product displays aren't the only factors that should be taken into consideration when creating your merchandise displays. Whether you incorporate shelves, racks or floor-standing merchandise units, they all have one thing in common - they need to last and survive well in the physical retail space. It's no use having beautifully designed furniture that is easily damaged, looks shabby quickly and doesn't stand the test of time. ARNO prides itself on designing and producing retail product displays that are of the highest quality materials and that are long-lasting, whilst still being appealing to look at and at a competitive price.

Here at ARNO we have extensive experience in designing, delivering and installing high quality displays and stands for retail stores in a variety of styles and sizes, either for the tops of counters or to stand on the floor. Whether you want to showcase a promotion for an exciting new product or simply update your merchandising for one of your best-sellers, our talented team here at ARNO can design the type of display you need. We are experienced in producing a variety of visual merchandising equipment, from shelves, racks, countertop units, display cases, units on plinths and free standing display units. We can also design modular equipment that can be adapted and reassembled to suit your store's needs, meaning you can redesign the layout of your shop simply and easily without the need to invest in new furniture each time.