A scalable concept for all Rossmann stores across Europe.

In this project, scalable refers to a store design system that can be adapted to different store sizes, layouts and national market requirements while maintaining a consistent look and functional structure.

Key characteristics of the scalable concept include:

• Modular fixtures: Standardised shelving, gondolas and display modules that can be combined or adjusted depending on available floor space.
• Adaptability to store size: The concept can be applied to small, medium and large store formats without changes to the core design logic.
• Consistent material palette: Uniform materials and finishes ensure a recognisable appearance across all locations.
• Standardised lighting concept: Repeatable lighting solutions support product presentation and orientation regardless of store size.
• Flexible category zoning: Product categories can be arranged and scaled according to local assortment depth and customer flow.

This approach enables Rossmann stores to present a wide product range in a structured and functional environment while ensuring efficient roll-out and consistency across multiple markets.

Implementing Rossmann stores in various countries posed unique challenges. Our goal was to ensure the effective implementation of the concept in each shop while considering regional requirements and specifics. Collaborating with diverse teams and coordinating logistical processes demanded meticulous planning and seamless cooperation.

The results of our work are impressive Rossmann stores that reflect the company's successful concept. The use of CI-compliant materials and LED lighting creates a high-quality and modern atmosphere. Each store offers customers a pleasant shopping environment where they can discover the variety of products and enjoy an unforgettable shopping experience. We are proud to be part of Rossmann's success and look forward to continuing to implement innovative store concepts for our customer.