Cosmetic Displays: Beauty Is Key
At ARNO we pride ourselves on our vast experience creating a range of displays across all sectors. We have the key expertise and knowledge to help you design and bring to life your overall vision. We have worked with some leading innovative retailers in the cosmetic industry, creating eye-catching beauty displays globally for brands such as L'Oréal, NYX Cosmetics and asambeauty. In the current overwhelming retail space it's important to construct a quality display which stands out, attracts customers, reflects your company's personality and encourages consumers to interact. You need to appear aspirational and inspiring without creating too much distance between yourself and the customer as this could be intimidating. In the cosmetics industry it's all about image, therefore cosmetics merchandising plays an integral role in how customers view products during their shopping experience. To compete with other retailers around you, you need to display how the products work, suggest add-on products and show how they might look at the end result when using your products.
Upgrade Displays with Digital Components
Whether a classic screen, touch screen or one of the many other screens offered, ARNO provides a range of options at the point of sale. Once the content has been created, it can be played on a number of devices and it can be individually linked with both feelers and buttons. Content can be uploaded and changed via a content management system remotely anywhere across the world - we do this in co-operation with content management system providers. Implementing digital technologies allows you to have a better understanding of your customers’ behaviour at the point of purchase for future refinement. Digital displays allow cosmetic companies to expand upon their offering for customers, highlight any promotions, provide “How-to” guides and promote the latest products that have been launched.
Furthermore, it’s no surprise that social media has become a platform for influencer marketing, particularly in the cosmetics industry. With branded accounts stacking up thousands of followers, it’s becoming more and more essential for retailers to use these platforms to boost sales. It’s not just online sales however that are affected by the surge of social media influencers. You can utilize these platforms in your in-store cosmetic displays, for example with integrated classic screens, touch screens and other interactive aspects that integrate your online presence with your in-store presence. This appeals to customers on a more personal level, making you as a retailer seem more relatable and desirable, and our accomplished team of experts at ARNO can help you with this aspect of your cosmetic display.
Lift and Learn in Cosmetic Displays
With lift and learn technology, we make it possible to present and compare products interactively, creating an engaging shopping experience. The products are equipped with sensor triggers and, when lifted from the counter or rack, the screen displays product information which helps with brand awareness and the overall purchasing decision. This is a great opportunity for the cosmetic industry especially with the vast array of diverse skin types and looks available. The product comparison would prove extremely informative for customers to ensure they make the correct purchasing decision and have a great shopping experience.
The cosmetics industry is extremely competitive and to be considered a serious player you need to be noticed. ARNO has the talent and expertise to help you achieve an innovative, bespoke solution which increases brand awareness and sales. Beauty is an experience which customers enjoy and there is a range of opportunities to enhance from the basic display, counter or shelving. A lot of the time, especially for first purchases, buying a beauty product can have a very “trial-and-error” feel to it, therefore implementing digital technology and customer interaction to educate the browser before purchasing will improve their trust in you, and keep them coming back for more.
Augmented Reality Applications
There has been many advancements in the cosmetic industry such as implementing augmented reality into displays to improve the shopping experience. Augmented reality mirrors allow visitors to see how certain products would look on their face before purchasing, saving customers time and money. You can review each beauty category, select different colour options in real time and compare the looks with before and after views. These improvements encourages customers to come into store, allows you to stand out against your competitors and shows visitors what is capable with the cosmetics range you offer.
Combining digital technology with the physical retail space gives you the opportunity to design a state-of-the-art, experiential shopping trip. Incorporating augmented reality into cosmetic displays provides an experience that would not be available online. Whilst browsing the products is possible online, to actually see the product on your face in real-time before even buying it enables the customer to make more informed decisions, and more likely to try out other products in the process.
Customers Care About The Environment
These days it is becoming increasingly important for retailers to think about their “green image” and their environmental responsibility, and the cosmetic industry is evolving dramatically to accommodate this. Reusable or refillable containers made from recycled materials and biodegradable packaging are just a couple of examples of different ways cosmetic companies are promoting their eco-friendliness. Products are becoming “cleaner”, meaning less artificial, and more sustainable and natural ingredients.
Environmental impact is very important to us here at ARNO, and we are proud to work with a wide variety of biodegradable materials and lean production processes to produce retail displays. Working with us means not only will you receive a bespoke, tailored end-to-end service, but you will also receive shop displays or shop-in-shops that have been made responsibly and sustainably, and that reflect the increasing popularity and prominence of environmentally-friendly branding.
Display Furniture
As important as digital technology is for promotion purposes, the seemingly simple aspects of cosmetic displays such as countertops, shelves and stands are just as significant. Whether you use a clear acrylic shelf to display your latest perfume or glorifiers on your counter to showcase the latest high-end skincare range, we can provide you with bespoke, custom, sophisticated cosmetic displays that present your products in the best way possible. Perhaps the most common location for a cosmetic display is in a department store or multi-branded environment. In these retail spaces iconic cosmetics retailers compete for the most attention and the most customers, therefore it is crucial for your brand that you stand out from the crowd. Nowadays, the cosmetic industry is undergoing many alterations due to widespread shifting consumer demands. Gone are the days where covering up everything with heavy makeup was the trend, now it’s all about embracing, celebrating and enhancing the wide variety of differences in everyone’s appearances, and promoting skin health as well as beauty. This is reflected in the clean lines, lightness and brightness of cosmetic in-store displays. Our talented team of designers and manufacturers can design a retail display for your company that utilizes lighting to effectively highlight and promote key products, as well attracting browsers from afar. Whether you want subtle lighting to softly illuminate your cosmetic display, or whether you want bold, bright and confident beams to really show off and impress, we can work with you to design a truly custom retail display that fulfils your company's needs.
It’s All About The Touch And Feel
To the cosmetics industry, texture is one of the key important factors of a product. If a lipstick is too dry or a nail polish too thick then they will not be appealing to potential buyers. This is also the case for retail displays. When shopping in-store, all five senses of the human body are hard at work. Whilst sight is the most dominant, touch comes a close second. Our talented designers take into account not just the look, but also the feel and the texture of certain materials when designing your displays. Whether using acrylic or brushed metal, whether it’s transparent or opaque, our in-house designers will make sure the feel of the material used matches the high-quality look, and achieves the ultimate goal of attracting customers to your display.
Despite the rapidly increasing advancements in technology, the cosmetics industry still depends on traditional methods of merchandising. Perhaps the most important of these is the use of testers. Here at ARNO we can design for you a custom cosmetic display that can include a pull-out tray, a makeup tester shelf or countertop holders for your tester products that help display your product in the best way possible, as well as encouraging browsers to try them out which will increase the chance of purchase.
As an experienced Retail Design Agency, here at ARNO we pride ourselves on our ability to design, manufacture and install retail furniture that fulfils your requirements; not by only retaining your brand identity, but that will also stand out from the crowd.
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