ARNO - First among the World's Fitters of Shop Interiors

Long before industrialisation had started, marketing, advertising and retail design were all professions totally unheard of. But with increased production and the necessity to differentiate individual similar products from each other, these concepts slowly grew into professions of their own – and with them the concept of the specialist shopfitter. Today, working with qualified fitters is one of the easiest ways for a shop or company to give their products the push they need. And among all fitters active today, no one can create shop interior fixtures as cost-efficiently and yet effectively as ARNO.

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The main purpose of retail shopfitting is to market a product effectively. To achieve this, ARNO shopfitting teams include marketing experts who, at any stage of the process, make sure that the in-shop effect on the customer is maintained despite changes to the visual design or construction method. Even among professional fitters, ARNO is a specialist at expressing brand identity via shopfitting. 

There are two reasons for this: 

First of all, brand recognition is one of the main drivers of sales. 

Secondly, portraying those qualities which a product stands for in the form of a retail display is the most likely way of engaging those customers who themselves identify with these same qualities. And such customers are most likely willing to purchase said products in a shop. Simultaneously, linking the visual design of a fixture to an already established marketing campaign allows fitters to not only engage customers, but maximise the effectiveness of the marketing campaign in-shop as well. 

Thus, our fitters are experts at analysing brands and identifying such attributes as can be conveyed using shop fixtures. Once these have been identified, they become an integral part of the design. Of course, in order to provide fixtures for environments such as department stores featuring their very own brand, our marketing specialists find ways of including the brand identity of the store in the shopfitting design without impacting the brand identities of the products being displayed. In fact, our marketing fitters even have experience creating bespoke fixtures combining a shop’s brand with that of the product being advertised, forming a harmonious fitting without forcing any one brand to disappear behind the other brand’s identity.

Even in a profession guided by marketing concepts, creativity has its place among fitters. In fact, effective in-shop marketing relies on this fact. Thus, our graphic designers’ objective is not only to realise the marketing strategy, but to give it a unique twist as well. This is necessary in order to draw the customer’s attention away from competing displays in the shop environment. Of course, when it comes to the creativity of the visual design, both our marketing and manufacturing fitters see to it that the display does not become so complex as to muddle the brand identity or make manufacture impossible. Thus, our designers focus on designs that are visually interesting but practical at the same time. Such designs might, for example, include a central unusual shape employed by our fitters as a prominent centrepiece to stand out in shop environments. Of course, whenever shop fixtures are to be used for very specific products, our fitters work closely with these products to create looks that draw the customers’ attention but put the actual product in the spotlight.

Thanks to our experienced manufacturing specialists, including everything from carpenters and metalworkers to electrical engineers, all ARNO designs are entirely feasible once they reach the manufacturing stage. Even better, they are designed by our fitters from the very beginning to be as cost-efficient as possible. This can be achieved because our manufacturing experts know exactly which materials and technologies can provide the needed structural integrity in-shop without impacting the design negatively. Thus, when our designers or marketing specialists wish for high-quality glass, our fitters on the manufacturing side might propose using clear acrylic instead – as long as the difference has no impact on the design and in-shop functionality. Our manufacturers also play an integral part in coming up with ways of turning our retail display units into fully modular systems. Using their expertise, our fitters ensure that individual elements of such systems can easily be exchanged for other pieces without eliminating the coherent design of the entire system.

Today, shopfitting efforts can no longer rely on the retail store being the only available space for product marketing. After all, e-commerce is quickly turning people away from physical shopping due to the convenience of the online world, demanding a new approach to retail as well as point of sale design. This is why ARNO’s staff includes experienced fitters with backgrounds in IT, helping to turn our fitting designs into something which the internet could never be – a physical experience. By employing multimedia displays, music, interactivity functions and even online elements, our fitters can create retail fixtures which turn shopping into a true multi-sense experience. Our success with such high-tech projects speaks for itself.

Our approach of taking care of everything a company or retail store owner could possibly need from a shopfitter has made us one of the most trusted shopfitting companies from the UK and Germany. With our regional offices in Turkey, Russia, China and the US, we have managed to expand our business to almost all continents, our acclaimed designs and comprehensive shopfitting services being the basis of many decades of success on the international market. Simply contact us with your briefing and we will make you an offer – ARNO can satisfy any and all large-scale shopfitting needs:

• Series of bespoke point of purchase displays
• Modular shop in shop systems
• Shopfitting entire POS environments
• Fitting entire shop interiors

Our extensive experience with all manner of shop display variants has been applied with great success to everything from clothes brands and cosmetic products to jewelleries and duty-free airport shopping malls. Our fitters’ vast experience with various display types, brands and shop concepts allows us to look at the retail market as a whole and determine the best design for your display system not from a limited viewpoint, but from the viewpoint of true market experts.