Point of Sale – Design of shops & systems at the POS

At the Point of Sale, customers come in contact with brands and products. Often this is the place where the first encounter with a brand or a specific product takes place. This makes a tailored presentation at the point of sale extremely important. The design of the POS placement helps the customer to draw conclusions about the brand and categorise them. If an expensive, high-quality product is sold, the presentation must match it accordingly, otherwise the customer cannot clearly recognise the intrinsic value of the product. In contrast, prices that should be perceived as bargains must also be presented in a correspondingly simpler manner. Otherwise, the customer can consciously or unconsciously perceive a contradiction between the value of the product, its price and the on-site presentation.

If your brand is not placed in your own store, but in a POS environment where various other brands are also presented, there are other important aspects to be considered. In this scenario you have to generate awareness that goes beyond mere ‘goods presentation’.

How can this be achieved on large areas, such as those found in a department store or hardware store? ARNO can draw on many years of experience in the implementation of shop-in-shop systems at the POS and knows what is needed:

• Long-distance effect: The shop-in-shop system or individual system components are designed with sufficient height to ensure clear visibility from a distance, enabling early brand recognition within the retail environment.
• Demarcation: For larger shop-in-shop systems, a dedicated floor area is created to clearly demarcate the brand space from competitors. This spatial separation enhances perceived quality and helps establish a distinct, immersive brand world.
• Intuitive customer guidance at the POS furniture: Displays, shop-in-shop systems, and wall elements are structured to enable intuitive navigation, allowing customers to orient themselves quickly and locate desired products with minimal effort.

At ARNO, we understand that the requirements of different target groups must be considered from the very beginning. In addition to the end customer, the retail trade plays a decisive role and must be fully integrated into the planning process.

Retail-specific requirements at the point of sale include:

• The available floor and wall space provided by the retailer at the point of sale.
• The maximum permissible height of POS furniture, including any fixed limits that must not be exceeded.
• Mandatory material specifications, as well as materials that must be avoided due to fire protection regulations.

In addition, each brand has clear expectations regarding its appearance and positioning at the POS. These brand-specific guidelines must be consistently translated into the spatial and design concept.

All of these requirements flow into the development process. At ARNO, we have been successfully doing exactly this for 85 years. Talk to us about your project, and together we will develop a tailored concept to present your brand effectively at the point of sale.