Visual merchandising - Eye-catching solutions to captivate customers

Visual merchandising design is the practice of organising and presenting products and retail spaces in a clear and visually coherent way to support sales, improve brand recognition and engage customers. It helps shoppers find products more easily and contributes to a consistent in-store experience that supports repeat visits. According to the EHI Retail Institute’s Laden-Monitor 2023, investments in store design and presentation remain a key focus of retailers and are linked to changes in customer behaviour and store performance metrics, reflecting the importance of effective visual merchandising in contemporary retail environments.

Core Elements of Visual Merchandising

• Lighting, colour and acoustics
• Visual storytelling
• Regular updates to product displays
• Store layout and product placement

ARNO can offer your business that expertise and knowledge, helping you deliver maximum impact in terms of your merchandising and product display.

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One of the long-standing fundamentals of visual merchandising is finding the right blend of light, colour and sound to encourage customers to engage with your displays. We’re experts in co-ordinating every aspect of your premises to make products and promotions easy to find, to enhance upselling opportunities and to encourage multiple purchases.

Today’s customer engagement is often driven by story telling. And your visual merchandising should be no different. We can help you arrange your products and displays around central ‘themes’ that draw customers in, perhaps based on a brand message, an event, an environment or a character. 

Lighting plays a key role in visual merchandising by supporting the clear and targeted presentation of products across different retail formats, such as wall bays, window displays and in-store environments. Its core functions include:

• Highlighting products
  Lighting increases product visibility and emphasises material quality, form and details.
• Creating atmospheres
  Different lighting systems and intensities are used to support specific moods and spatial impressions within the store.
• Guiding customer attention
  Light directs visual focus and supports orientation by highlighting products at key points along the customer journey.
• Structuring retail spaces
  Targeted lighting helps define zones within the store and supports a clear spatial hierarchy.

In practice, targeted lighting concepts using energy-efficient LED systems are applied to accentuate products, create defined lighting scenarios and guide customer flow in a consistent way. Industry studies and project experience indicate that well-designed l

Another critical factor in truly effective visual merchandising is change. There is nothing less appealing to a customer than being presented with the same displays on every visit to your premises. For this reason, our visual merchandising designs are always delivered on the basis that a series of displays – rather than a single proposal – will be required if we’re to achieve the results your business is looking for. Of course, the creation of this series will be done in close collaboration with you.

Store layout is also of vital importance in your visual merchandising. Retail fixtures, aisle direction and the physical location of your displays all have a major impact on the success of your solutions. ARNO will help you identify the best possible ways to optimise the layout of your premises, helping to encourage longer customer stays in desired areas and to prevent visual merchandising to be lost behind any potential roadblocks.