Understanding Retail - Glossary for Retail Marketing Knowledge

Welcome to the world of retail - the intersection of commerce and consumer behavior. It's a dynamic and thrilling industry where change is not a gradual process but a perpetual, high-speed transformation. 

 

Retail is inherently customer-centric. That's why there's an undeniable energy in the heart of the retail industry —the anticipation of what's next, the thrill of creating successful shopping experiences, and the satisfaction of meeting evolving customer needs. Learn more about retail marketing!

Retail Design

 

Everything on shaping physical retail spaces to create cohesive brand experiences and drive sales. Projects like the BYD Showroom or the LUSH Shop-in-Shop illustrate our expertise in delivering impactful retail environments.

Retail Design

Retail Design Agency

 

Expertise in in creating captivating and functional retail spaces

Retail Agency

Experiential Retail

 

Experiential Retail is gaining importance as brands seek to differentiate themselves from online shopping by offering immersive, memorable in-store experiences.

Experience

Visual Merchandising

 

Product presentation with tools like window displays or lighting concepts to engage customers and boost sales.

Merchandising

Retail Trends

 

Explore trends that come with evolving consumer behaviours and technology

Retail Trends

Point of Sale

 

The physical store is still the place where transactions occur

Point of Sale

Point of Purchase

 

The role of displays influencing purchasing decisions at the final buying moment

Point of Purchase