1. ARNO
  2. Understanding Retail
  3. Point of Purchase

Point of purchase - Delivering impact where it matters most

The point of purchase (POP) is the place where a purchase transaction takes place. POP marketing uses this area for targeted promotional activities designed to support and increase sales. A sound understanding of retail environments, customer movement patterns and in-store behaviour is essential for developing effective point of purchase displays.

ARNO is a specialist manufacturer of point of purchase solutions with more than 80 years of experience. This long-standing expertise, combined with in-depth knowledge of retail design, shop displays and shop fitting, has shaped ARNO’s position in the field. Since 1936, the company has been developing and manufacturing retail fixtures and displays for point of purchase applications for customers worldwide.

Built on a heritage of German engineering and established processing standards, ARNO’s manufacturing processes meet consistently high quality requirements. The company is certified according to DIN EN ISO 9001 and DIN EN ISO 14001.

Interior showcases cigars in luxurious, well-lit shop with wooden displays
Mannequin displaying clothing in a stylish, modern shoe store interior
Skincare products displayed on shelves in a modern, well-lit store

Covering the entire range of point of purchase solutions

As every retail environment has its own characteristics, requirements for effective point of purchase displays vary accordingly. Solutions therefore need to be adaptable to different store layouts, product categories and customer journeys.

 

Typical point of purchase solutions include:

  • Shop displays
    Used to present products clearly within the sales area, supporting orientation and consistent brand communication across the store.
  • Counter units
    Designed for placement at the checkout or service counter, these units promote impulse purchases and high-turnover items in high-traffic zones.
  • Interactive displays
    Employed to encourage customer engagement through touch, movement or digital elements, helping to communicate product features or benefits more effectively.
  • In-store solutions
    Integrated display concepts that are tailored to specific store environments, supporting coherent merchandising and efficient use of available space.
  • Freestanding units
    Flexible display systems that can be positioned independently of shelving, often used for promotions, seasonal campaigns or temporary product placements.
  • Floor displays
    Placed directly on the sales floor to create additional points of attention and increase product visibility outside the standard shelving system.

 

Key benefits of targeted point of purchase displays include:

 

  • Increased product visibility

    Strategic placement draws attention to selected products and improves discoverability within the retail environment.

  • Support for cross-selling strategies

    The proximity of complementary products encourages additional purchases and increases basket value.

  • Efficient use of limited space

    Counter and compact display solutions maximise product density in high-traffic or space-constrained areas.

  • Enhanced customer engagement

    Interactive and digital elements promote active interaction and improve communication of product features and benefits.

  • Improved purchase decision support

    Informational and experiential displays help customers better understand products at the point of sale.

  • Opportunities for product testing

    Floor-based displays can provide hands-on experiences, strengthening confidence and purchase intent.

PlayStation 4 kiosk showcasing games in an electronics store aisle

ARNO – a specialist in the production of point of purchase displays

Our designers and manufacturers of POP materials and commercially aware retail experts, we’re constantly focused on achieving the ideal balance between impact, timing, cost, production and delivery. These considerations are uppermost at every stage of the design process, and every material is chosen with these criteria in mind. For this reason, we often use biomaterials or other lightweight alternatives to ensure weight and cost restrictions are met. With an extensive, global team of retail design specialists, we are continually optimising our processes and procedures, streamlining our operations, training our teams and staying ahead of trends and developments in our industry. Combine this with the fact that ARNO is both the designer and manufacturer of your retail solutions and you have the perfect partner when developing your point of purchase displays.