ARNO x Lexus: Automotive Showroom

The showroom puts the customer in the spotlight. An optimized customer journey has been curated through strategically placed customized furniture elements and relaxation zones. Each section of the showroom is clearly defined, enhanced by premium materials and atmospheric lighting. Additionally, design classics add richness to the overall ambiance. A standout feature is the striking five-meter-long reception counter, elegantly illuminated for maximum impact.

The realisation of the new Lexus showroom was a demanding task. We had to consistently implement the L-Finesse design concept to reflect the aesthetics of the Lexus logo. It was important to create an optimal visitor experience and incorporate innovative technologies. Logistically, we faced the challenge of producing, delivering, and installing over 250 car showrooms across Europe. The outcome is a striking showroom that embodies Lexus' progressive luxury, providing customers with a truly distinctive brand experience.

Through interactive room elements, including a video and consultation wall, we elevate the digital brand experience, offering customers a modern and seamless interaction. Awarded the contract to furnish over 250 car dealerships across Europe, our efficient value engineering optimizes production processes without compromising handcrafted quality. We utilize premium materials like high-end solid surfaces, wooden elements, and technological innovations. 
The result is a stunning Lexus showroom that fully embodies the brand's promise. With meticulous attention to detail and a focus on progressive luxury, we create a space that caters to the demands of Lexus customers, immersing them in a world of exceptional automotive design.