ARNO x Börlind: A perfect combination of aesthetics and functionality

For the new cosmetics counter by Annemarie Börlind, special consideration was given to the values of the renowned Black Forest company: verified effective natural cosmetics, a scientific pioneering spirit and a responsible use of nature.

The result: a perfect presentation of the verifiably effective natural cosmetics that represent the Börlind brand at the highest level.

The newly designed Börlind counter impresses with many special features: The presentation of the products through an orderly and intuitive arrangement in legible product blocks, optimised by pushers and a smart lighting design. In addition, the counter is functionally designed and allows components to be easily exchanged and rearranged. The illuminated core communication surface is easily interchangeable and can be used as a digital communication surface with an upright screen. Content can be easily updated via USB stick. The secondary communication surface can be removed and turned around to make room for beautifully presented products such as limited editions. Practical details such as a hinged text bar for scannable codes and a deposit drawer for storage space or the planogram make the counter efficient and well thought-out. In addition, space has already been provided in the counter for the development and launch of new products.

We faced several challenges to ensure the best possible presentation of the products. 
One of the challenges was to consider the lighting situations in the different suppliers' stores and to develop a lighting system that suits these conditions. Furthermore, it was a challenge to make the counter functional and at the same time allow for flexible design options. In addition, we had to make sure that the counter can be used in the long term and offers space for the introduction of new products.