ARNO x Ravensburger: Focus on experiences

The collaboration with Ravensburger was characterised by shared values. As a large family of companies, Ravensburger shares our idea of creating experiences. While ARNO focuses on creating shopping experiences, Ravensburger wants to impart knowledge with its wide range of products, promote interaction between children, family and friends and thus create valuable moments. This shared vision formed the basis for our successful projects.

A highlight in the literal sense was the development of a high-quality white frame with an illuminated LED header for the soft shop. The so-called 'highlight frame' visually highlights the products and the brand in the supermarket and impresses with its elegant appearance. The technical realisation placed high demands: The spacing of the LED lights had to be precisely coordinated to ensure a perfect appearance without any visible light sources.

Benefits of the modular concept:

• Flexible placement: The shelves can be arranged individually, in groups of three, side by side, or as a double-sided configuration.
• Adaptability: The modular system can be adjusted to different floor plans, space sizes and retail formats.
• Consistent appearance: Standardised modules ensure a coherent shop-in-shop look despite varying layouts.
• Scalability: Additional modules can be added or existing configurations modified as requirements change.
• Efficient implementation: The modular design supports straightforward planning, roll-out and updates across stores.

We provided comprehensive support for both projects, from consultancy and design to delivery to the stores. Ongoing reprints of the soft shop underline the strong market response and confirm the continuing success of the concept.