ARNO developed and implemented the new shop in shop system for the brand Bosch. The big header graphics as well as the clearly structured areas lead to a fast and easy orientation. The Bosch Experience Zone is an innovative shop in shop system which can be found in the building supplies stores. The key target was to create a highlighted brand area where the clients can get further information and inspirations about the products. The integrated testing area invites the clients to try out the different products.