got2b Cosmetic Tower

A new way of presenting products in the drugstore landscape: the cosmetics tower by got2b features an eyecatching and colourful design. The free-standing self-selling unit was codeveloped on the basis of the cosmetics bar development for got2b makeup. Here, too, the large mirror and the mouth are recognisable as a brand recognition factor. The special highlight of the got2b make up line is the the wide range of around 250 different co-created products. Got2b, which is Henkel’s decorative cosmetics brand, developed these products in collaboration with 60 customers. Quantities of 500 towers and 1,200 cosmetic bars were rolled out.