ARNO designed this eye-catching display for the Dr. Hauschka brand. It is a unique example of how to translate a brand identity into a POP installation. The organic, round form of the display is as much a highlight as the back illumination of the layered wall elements. An integrated screen communicates the special product qualities. The expressive header creates a strong long-distance effect. A total of 50 displays was produced, delivered and installed specifically for pharmacies.