ARNO x Börlind: General Tester Stand for Appealing Product Presentation

The project of the new Börlind GTS offers an innovative solution for the optimal presentation and storage of products. In close cooperation with Annemarie Börlind, the renowned company from the Black Forest, we have dealt intensively with the requirements and special features of the Börlind GTS.

Our goal was to develop a unique and functional solution that reflects the scientific pioneering spirit, the lived value and the responsible use of nature. The focus was on the ANNEMARIE BÖRLIND - Natural Beauty brand.

The structured product arrangement and categorised product presentation allow for a clear overview and intuitive understanding for customers. 
Each area, be it face, eye or lips, is clearly arranged and easy to reach. A protective flap also ensures that sensitive products can be stored safely. The communication elements are centrally placed at eye level and divided into main and additional communication areas. The additional one is removable and reversible to effectively present new products and draw attention directly to them. In addition, thought has been given to the future by creating sufficient space for new products.

The challenges of the project were manifold and required innovative approaches.
First of all, it was necessary to develop a functional GTS that not only met current requirements but was also flexibly equipped for future products or product extensions. Another key concern was to create a tilt-resistant GTS that meets the strict requirements of TÜV certification. Here, not only the functional aspects had to be taken into account, but also aesthetic aspects played a role.