1. ARNO
  2. Projects
  3. Displays
  4. Birkenstock
  5. Cosmetic Bar

Natural Aesthetics meet Sustainability

Wooden shelves display skincare, flanked by greenery
Skincare products displayed on wooden shelf, surrounded by green foliage
Cosmetics displayed on illuminated shelf, natural-themed store setting
Reception desk displaying products in modern showroom with lush green walls

ARNO x Birkenstock Cosmetics: Natural & Aesthetic

 

ARNO developed a POS concept for Birkenstock Natural Care that translates the brand’s design language and sustainability principles into a flexible retail solution. The cosmetics counter combines natural materials with functional modularity and is designed for use in different retail environments. The concept is suitable for international roll-out.

 

ARNO is known for developing POS concepts that support brand identity at the point of sale. Birkenstock, a brand characterised by distinctive design and a strong sustainability focus, commissioned ARNO to create a POS solution for its Natural Care cosmetics line. The goal was to transfer the brand’s values of quality, aesthetics and responsibility into a physical retail concept.

“We are delighted with both the design and the finish!“

Head of Sales EMEA, Birkenstock Cosmetics GmbH & Co. KG

“ARNO gave us the best possible advice right from the start and was a reliable partner in every phase of the project.“

Head of Sales EMEA, Birkenstock Cosmetics GmbH & Co. KG

“Something special and an absolute eye-catcher for the customer!“

Head of Sales EMEA, Birkenstock Cosmetics GmbH & Co. KG

Sustainable and modern

 

The choice of natural materials and curved lines gives the Birkenstock Natural Care cosmetics counter an organic and harmonious look. 
The genuine cork leather and moss underline the brand's ecological concept and give the customer a feeling of sustainability and naturalness.The cosmetic counter is not only aesthetically pleasing, but also functional and flexible. It can be used as a wall-mounted solution or as a free-standing unit, allowing it to adapt to different retail environments and space conditions.
 

Design challenges

 

  • Brand alignment: The design needed to reflect Birkenstock Natural Care’s values, combining natural aesthetics with a clear sustainability focus while meeting the brand’s design standards.
  • Flexible deployment: The POS concept had to function equally well as a wall-mounted solution and as a free-standing unit.
  • Retail adaptability: The cosmetics counter needed to integrate seamlessly into different retail environments with varying spatial conditions.
  • Material exploration: Suitable materials such as real cork, leather and moss had to be evaluated to achieve the desired look, feel and durability.
  • Functionality and presentation: The design had to ensure functional usability, flexibility and optimal product placement and presentation at the point of sale.

Innovative solution and natural aesthetics

 

ARNO's response to the challenges of the development of the Birkenstock Natural Care cosmetics counter was an extensive design development. The result is a POS concept that perfectly reflects the brand and is suitable for international roll-out. The cosmetics counter combines natural materials such as real cork leather and moss with curved lines and a natural cork log in the centre of the stand-alone unit as a visual highlight. The cosmetic counter can be used flexibly as a wall solution or as a free-standing unit, allowing optimal product placement and presentation in different retail environments. The Birkenstock Natural Care cosmetics counter is therefore not only aesthetically pleasing, but also functional and sustainable.
 

natascha kaupp arno

Let's Create Instore Success. Together.

Natascha Kaupp

Business Development

natascha.kaupp@arno.group