A New Chapter for Well-Being

The integrated AI consultation tool adds genuine value to the Müller Health World: via an intuitive display, customers can enter their symptoms, goals, and preferences and receive individually tailored recommendations – including clear indications of where to find each product in the shop. The result is a low-threshold consultation approach that provides guidance, builds trust, and significantly enhances health literacy at the point of sale.

The pilot areas of the Müller Health World cover up to 120 square meters and feature a bright, minimalist design concept that conveys clarity and lightness. The deliberately understated white palette highlights the carefully curated selection of dermocosmetics, naturopathic remedies, functional food, nutritional supplements, and longevity actives, creating an inviting atmosphere that stands out in its surroundings and provides a platform for the theme of health. Generous presentation zones, clear structuring, and a visual concept designed for orientation form a space that intuitively guides customers and translates the core idea of the Health World into architectural form.

Within the Müller Health World, a small seating area offers a welcome moment of calm — a deliberate resting point integrated into the clean, structured store design. This space gives customers the opportunity to pause, reflect on product information in a relaxed setting, or simply take a brief break. As a thoughtful retreat within the retail environment, it enhances the holistic experience of the Health World and reinforces the idea that well-being is shaped not only by products, but also by the atmosphere that surrounds them.