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MG for modern brand spaces

MG x ARNO: Heritage in Motion

 

Born in 1924 as the sports car division of Morris Garages, MG has always stood for driving excitement, design, and accessibility. Now part of the SAIC Motor family, the brand is entering a new era - offering a wide range of electric and electrified vehicles that bring sustainable mobility to European roads. To reflect this evolution, ARNO was entrusted with translating MG’s renewed brand identity into the physical retail space. Through intelligent planning, precise execution and design-led sustainability, we are shaping a new generation of MG showrooms that capture the brand’s heritage while driving its vision for a more electric future.

 

 

 

From Concept to Complete Showroom Planning

 

At ARNO, we streamline the entire showroom planning process for MG UK dealerships - from the initial site survey to final approval. Using accurate site data, our planners create detailed 2D layouts that bring MG’s retail identity to life. Each proposal is carefully aligned with MG’s official Showroom Identity Guidelines, incorporating brand-approved furniture, spatial logic and layout standards that ensure a consistent look and feel across all dealerships.

Collaboration and Precision in Every Detail

 

Our expert planners collaborate closely with MG’s management and dealership team, sharing a live 3D model that allows every element to be refined in real time. Once approved, ARNO delivers the completed plan together with a tailored furniture quotation, ready for dealership sign-off. This seamless process guarantees that every showroom reflects the brand’s evolving identity while maintaining efficiency, precision and sustainability at every stage.

Rolling Out a Unified Retail Identity Across Europe

 

More than 120 dealerships across the UK have been successfully delivered under this program, with more in progress. Building on this success, ARNO is now leading the rollout of MG’s new Retail Identity Scheme across Europe, ensuring brand consistency and operational excellence on an international scale. By combining our expertise in design, engineering and logistics, we’re helping MG strengthen its retail presence and support its transition toward a more sustainable, electric future.

Let's Create Instore Success. Together.

Brian Hooker

Head of Sales

brian.hooker@arno.group