The essence Maker Shop which was created by ARNO for the 15th birthday of the brand, was developed and designed together with the top three ARDA winners 2016. The hip „Do-it-yourself“ look and feel of the store is visualized by the mechanic gearwheels which symbolize hand craft. The pop up store opened its gates mid of May in Berlin and will be on tour throughout Germany afterwards in a mobile version. Customer Experience par excellence: The customers awaits a unique opportunity to mix their own make-up in this extraordinary, colourful pop-up store.