Weber Shop-in-Shop

Weber Shop-in-Shop: Modular System for Enhanced DIY Market Presence

ARNO developed a modular shop in shop system to strengthen Weber‘s presence in the DIY sector. It is a modular metal construction system produced for the European and Russian market. Currently, more than 1.200 systems are planned to be installed. The red floor marks the area and draws attention to the shop in shop system. Also, the large-scale graphics have a strong long range effect. The positive collaboration led to the extension of the system into accessories. Furthermore, the square footage and the placement numbers were raised subsequently.