Samsonite instructed ARNO to produce and install the new shop-in-shop concept. Throughout ARNOs value engineering cost could be reduced. During an overnight installation the entire 50 m² shop-in-shop system was installed to not interrupt daily business. Powdered metal with an copper look as well as elements with a wooden optic lend the noble look of the new Samsonite shop-in-shop. Within just eight weeks the whole shop-in-shop has been produced and installed. Single presentation podiums highlight the new collection.