ARNO x Ritter Sport: Instore Experience

The "Ritter Sport Instore Experience" is an innovative retail design conceptualised by PickMeUp Communications, based in Hamburg, and produced by ARNO. The aim is to reduce the distance between customers and products in an entertaining way and encourage them to discover new flavours. The crowners allows touch-free control by "airswipe" and illustrates the path of the cocoa tree from fruit to chocolate. This makes Ritter Sport's entrepreneurial credo for fair cocoa trade and best quality tangible at the point of sale as well.

One of the challenges in implementing the project was to ensure a seamless integration of the "in-store experience" concept into existing retail spaces. It was important to find a balance between the eye-catching design and functionality to appeal to customers while optimising product selection and presentation. The technical implementation required precise planning and careful production to successfully realise the interactive elements and the special presentation of the display.

The result of the "Ritter Sport Instore Experience" is an impressive brand presentation that attracts customers' attention and offers a unique shopping experience. By integrating the colourful assortment into coloured cassettes on the sides of the centre gondola and the interactive elements in the gondola head, the path of the cocoa tree to chocolate is graphically presented. This makes Ritter Sport's corporate credo for fair cocoa trade and best quality tangible at the point of sale.