ARNO presents Parker fine writing instruments in a premium environment which enhances the beauty and craftsmanship of the hand made products. Materials such as chrome plated details as well as Corian used in the construction of the store help to evoque the quality and prestige of the Parker brand. Product presentation is optimized through the use of show cases, bell jars and focused lighting. Customers can also experience using the products, as they are presented with a subtle tethered security system.