ARNO x Globetrotter: From log cabin to promotion area

• Flexible event use: Convertible wall and seating elements allow quick transformation into an activity area for lectures, workshops and events.
• Community space: The cabin creates a defined in-store area that encourages interaction, exchange and longer customer dwell time.
• Adaptability: The concept supports different formats and group sizes within the same spatial structure.
• Atmospheric quality: Handcrafted beams of flamed spruce provide a natural material identity and an inviting environment.

The challenges in implementing this project involved 

• Technical development: The concept required detailed technical planning to translate the cabin design into a functional in-store structure.
• Production complexity: Manufacturing the clubhouse elements demanded precision to ensure material quality, durability and consistency.
• Installation process: The assembly had to be carefully coordinated to enable efficient installation within existing retail spaces.
• Flexibility of elements: Wall and seating components needed to remain flexible and easy to reconfigure while maintaining structural stability.
• Integration into shop layout: The cabin had to be integrated seamlessly into the existing store architecture to ensure smooth transitions between different shop areas.

The result is an impressive club cabin that makes the Globetrotter Shop in Shop a unique place. The visual design of the rustic log cabin combined with the flexibility of the activity space creates an engaging customer experience. Customers can retreat to the club hut while participating in exciting events and activities. Thanks to careful technical development, production and installation, Globetrotter is now equipped with an inviting space that reflects the customers' love of adventure and nature.