1. ARNO
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  3. Displays
  4. optovision

ARNO x optovision: Technology meets brand staging

 

For optovision, one of Germany's leading eyeglass lens manufacturers and part of the Rodenstock Group, we developed a presentation and consultation element for the WIDR me concept. In collaboration with the optovision team, we created a display that showcases the innovative approach of the product while also enabling high-quality brand presentation.

Curved shape, sophisticated design

 

Our floorstand impresses with its curved shape, sturdy metal construction and indirect lighting. The body provides storage space for controllers or other accessories, combining functionality and aesthetics perfectly. The green surface finish and striking profile give the object a unique character that can be integrated into different room concepts.

 

 

Flexibility and focus on technology

 

A special feature of the display is the interchangeable magnetic graphic, which allows quick adjustments to new campaigns or communication content. The display's eye-catching feature is a head model with VR glasses that demonstrate the functionality of WIDR me: it measures the wearer's eye movements, head posture and pupil size in just a few minutes, enabling individual product recommendations and lens designs.

Supplemented by digital advice

 

The system is completed by the optional integration of a tablet, which can be attached to the floor stand and provides extra advisory content. The same series also includes a tabletop display that impresses with its compact design and flexible usage options. In this version, the side-mounted brackets provide space for the controllers.

"The display does exactly what it should: It draws attention to the technology, not to itself. With the exchangeable magnetic graphics and tablet integration, we can adjust anytime without reinvesting. ARNO understood that this isn't about decoration – it's about making WIDR me tangible in a way that works in everyday optical retail."

 

Alexander De Vries, Head of Marketing & Communication at optovision

natascha kaupp arno

Let's Create Instore Success. Together.

Natascha Kaupp

Business Development

natascha.kaupp@arno.group