ARNO x DOONAILS:

From digital-native to shelf-ready

How DOONAILS scaled its brand into 0.5 metres

DOONAILS built its brand on the web: direct-to-consumer, design-led, fast. Its own visual world, a growing community, a clear promise - salon results without the salon. What works online has to hold up in retail on a fraction of the space, without the digital tools that have carried this identity so far.

This is where ARNO comes in. The task: turn the feeling of freshly done salon nails into a lasting presence at the point of sale - recognisable in every store. A brand presence that holds up once no one is scrolling anymore.

Customer	DOONAILS
Category	Cosmetics
Services	Consulting, Design, Engineering, Testing, Production

What we built

The counter had to deliver that on half a metre of space, work in stores and stay economical to roll out.

Visibility from across the aisle

An illuminated logo header and a backlit frame - the 'lisene' - give the counter presence the moment a shopper enters the aisle. The brand reads before the product does.

Lit shelves, sharp contrast

LEDs in every shelf floor light the products from above. The dark backdrop sharpens the contrast and keeps the presentation orderly even at high turnover - no visual noise, no decision fatigue.

Brand storytelling where the feed can't reach

Generous graphic surfaces on the front and side panels carry the brand narrative. Where Instagram usually does the work, the counter takes over - same visual world, analogue delivery.

Built to roll out

Modular construction, standard logistics, installation in under two hours. The design stays premium; the rollout stays scalable.

Why it pays back

The bright product packaging provides the perfect contrast against the dark backdrop – clean, high-quality, unmistakably DOONAILS. Integrated product sliders keep the presentation orderly at all times, even at high turnover.

Even when the last product is pulled, the counter still works: DOONAILS uses the temporary out-of-stock as a brand statement rather than a gap. Small footprint, long-running effect on shelf presence and brand consistency.