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  4. DOONAILS

ARNO x DOONAILS: From online success to retail presence

 

With its first permanent listing in brick-and-mortar retail, ARNO brings the experience of freshly done salon nails to the point of sale for DOONAILS on a lasting basis. DOONAILS offers modern nail products that enable you to achieve professional results at home, without having to visit a salon. With a steadily growing community and a clear brand promise, this young brand embodies self-confidence, creativity and the joy of high-quality manicure and pedicure.

A brand image that inspires

 

To transfer the successful online concept to the real shopping world, ARNO developed a 0.5m counter that perfectly showcases DOONAILS products. The compact black metal unit combines brand aesthetics, functionality and emotional appeal in a minimal space.

 

 

Design with luminosity

 

The counter has high visibility thanks to its prominent, illuminated logo header and light frame, the 'Lisene'. The illuminated shelf fronts create clear focal points, making it easier to find your way around. LEDs integrated into the floor of each shelf above show products in the best light. The dark background provides high contrast, making the products appear particularly tidy.

Emotion meets function

 

The generous graphic areas on the front and side walls of the shelves create space for brand storytelling and inspiring imagery. The bright product packaging provides the perfect contrast and emphasises the clean, high-quality appearance. Integrated product sliders ensure order and optimal presentation at all times. When the last product is removed, a temporary out-of-stock situation occurs, which DOONAILS uses to strengthen its brand image. 

This project impressively demonstrates how ARNO supports young brands in bringing their vision to life in physical retail spaces.

natascha kaupp arno

Let's Create Instore Success. Together.

Natascha Kaupp

Business Development

natascha.kaupp@arno.group