ARNO x essence: The 2m Counter Goes Global

For the international rollout of the essence evolution counters, ARNO is responsible for the series-ready implementation and production of the existing POS concept. The counter design has already been fully defined in terms of construction and aesthetics and is reproduced 1:1 by ARNO, while being realised in various widths.

As a manufacturing partner, ARNO ensures precise replication of the design and translates the existing concept into a scalable production process – designed for a reliable global rollout.

From a design perspective, the counter remains unmistakably essence: characteristic rounded shapes, the distinctive “essence pink” colour scheme, and the centrally placed, illuminated brand logo create strong visibility at the point of sale.

An integrated hotspot allows for the flexible placement of cardboard displays and supports limited editions as well as fast campaign changes.