ARNO shows a new brand identity!

According to our brand promise 'Experience ARNO! It´s impressive. It´s effective. It's real.' we are constantly evolving - and this is reflected in our new corporate design. It expresses not only our values but also our forward thinking and our commitment to sustainability.

The new brand colours reflect what ARNO stands for: The dark tone for tradition and reliability, a warm grey for humanity and approachability, a fresh lime green for sustainability, enthusiasm and passion.

The revised logo combines the opposites of square and round, design and technology, symbolising the combination of creativity and rationality. The logo is also reminiscent of a camera lens - a reference to our founder Hermann Arnholdt and his passion for photography.

As part of the new brand identity, we have also redesigned our website. It now reflects our revised visual identity and conveys a modern, authentic image of ARNO.

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